We apply our experience to gain trust and make proactive challenges
internally and externally.
Commercial arrangements must clear, straightforward and practical to
implement. We surprise and delight agencies with our approach - we actually
get their role and their challenges and we too can be creative in deal making.
We focus on fair benchmarked rates - but ensure additional measures are
applied to manage volume too.
We insist on transparency so that we can ensure arrangements are tenable
for the long term.
We are very robust when it is appropriate - but we are fair and the agencies
must be able to make a profit.
AVP's proven track record of uniting marketing & procurement best practice
gives us the credibility & confidence to adopt a firm approach influencing
positive change in politically charged environments.
With over £40m savings to date the numbers speak for themselves.
AVP assess, advise and execute advertising spend management for advertisers.